![]() ![]() Zombie later held a second campaign in February 2015 to raise additional funds for the film, stating that it was due to multiple requests from fans that wanted to contribute funding. ![]() Zombie also stated that he would use crowdfunding to cover part of the movie's costs, because "as the years go on, the game changes all the time, and a movie that you could get made years ago, you cannot get made anymore, because the business changes, things change." He added that crowdfunding would allow him to make a movie that might not have been otherwise funded traditionally and that "if you wanna do stuff outside the system, you've gotta function outside the system". In July, Zombie announced the plot of 31, which follows a group of five people that are forced to participate in a gruesome game called "31". He also noted that 31 referred to October 31, Halloween. Zombie commented on the speculation, stating that it would not follow Captain Spaulding and would be an original story and was not based on any previous work. Fans and media outlets speculated that the film would be a third film in the House of 1000 Corpses and The Devil's Rejects universe and would follow Sid Haig's character Captain Spaulding, that it could be a film centering upon serial killer John Wayne Gacy, or that it would be a third film in Zombie's rebooted Halloween film series. Plans to create 31 were first announced in May 2014 via a teaser poster that showed the words "a Rob Zombie film", a bloody clown face, and the number "31".
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